How can a product containing GM oil and GM corn be labelled ‚Äòall natural’?
In a class action headed up by a consumer in the USA this week, this question has been asked of a major food manufacturer.
Many food producers have taken advantage of our desire to be healthier and started to label their food as ‘all natural’ or free of this or that. But at what point does an advertising claim become simply illegal marketing? This case will be seeking answers to this question and may herald some changes in the way the benefits of foods can be claimed. It has particular reference to the use of Genetically Modified ingredients which, according to the claim, cannot be natural based on the definition provided by GM supplier Monsanto:
‘Each of the products that are the subject of this action contain corn and vegetable oil as their main ingredients. But the corn and vegetable oils (including corn, soybean, and canola oils) are made from genetically modified plants and organisms,’ says the lawsuit. ‘Monsanto Company defines GMO on its website as food with a genetic makeup altered to exhibit traits that are not naturally theirs.’
This case will be important to watch ‚Äì in the meantime be aware that the ‘all natural’ claim on food cannot be relied upon, particularly if vegetable oil or corn (or any other known GM foods) are listed on the label.
Learn more about the class action here:
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Lindy Schneider is a writer and researcher with a keen interest in health, wellbeing and natural childcare. She is an advocator of a chemical-free lifestyle in the best interests of her family, the community and a sustainable world.